Cut five channels. Focused on what worked.
A home services company was spread across six marketing channels and drowning. The audit told them to cut five and focus on what actually drove jobs.
The situation
A home services business was running Google Ads, Facebook Ads, Instagram, a blog, an email newsletter, and a referral program — all at once. The owner was exhausted, spending across everything, and revenue had been flat for months.
The problem
The company was spreading budget and attention across six channels with no clear sense of which one drove jobs. Google Ads drove most of the revenue but was starved because budget was split evenly. The email newsletter went to a stale list. The blog had never generated a single lead.
What the audit found
- Google Ads drove the majority of revenue but received only a fraction of the budget
- The blog had generated zero leads in months of consistent posting
- Email list was largely inactive — sends were hurting deliverability
- Facebook Ads drove clicks but zero tracked phone calls
- No call tracking meant the owner couldn't attribute a single job to a channel
The fix
Reallocated the majority of budget to Google Ads. Paused the blog, Facebook Ads, and Instagram. Cleaned the email list and shifted to a review-request automation. Installed call tracking on every channel that remained.
The result
Within 90 days, revenue was up with less spend and less effort. The owner went from managing six channels to focusing on two that actually worked.
"The hard truth hurt. Then it saved us. We refocused on two channels, cut the rest, and finally knew what was actually driving revenue. I wish I'd done this sooner."
— Dave R.
This case study is based on real audit findings. Company names and identifying details have been changed to protect client confidentiality.
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