Your pipeline is
leaking revenue.
SaaS marketing is full of vanity metrics that look great in reports and do nothing for revenue. Branded-term waste. Content with no intent. No attribution model. We tear open your SaaS marketing funnel and tell you exactly where the pipeline is leaking and how to plug it.
The problems we see in every saas business.
These aren't theoretical. These are the exact issues we find in audit after audit for saas businesses. If any of them sound familiar, you're bleeding money right now.
Branded search is eating your paid budget
You're paying for clicks on your own brand name — clicks you'd get for free organically. Research shows 20-40% of PPC budgets go to branded keywords companies would win anyway. It's the most common SaaS ad waste and the easiest to fix, but most companies never check.
Content drives traffic, not pipeline
Your blog is generating thousands of visits and zero qualified leads. You're creating content for SEO volume, not buyer intent. Traffic without pipeline is just a vanity metric.
No revenue attribution model
You can't tie a single marketing activity to a closed deal. Every report is a guess. Every decision is a gamble. You're spending six figures on marketing you can't justify.
Email list is unsegmented and undernurtured
You have thousands of contacts and you're sending the same generic newsletter to all of them. No segmentation. No nurture. No lifecycle. Your biggest pipeline asset is asleep.
Free trial to paid conversion is a black box
You don't know which marketing channels produce trial users who actually convert to paid. Some channels drive signups that never pay. You're funding the wrong funnel.
Agencies report on impressions, not MQLs
Your agency sends reports full of reach and engagement. You need pipeline and revenue. The metrics they report on are the metrics they optimize for — and it's not your bottom line.
Exactly what we look at.
Every saas audit is tailored to the channels and challenges that matter for your industry. Here's what we tear open:
- Branded-term spend audit — identify and cut paid spend on terms you already rank #1 for organically
- Content intent audit — find which content drives qualified pipeline vs. empty traffic
- Attribution model build — connect marketing activity to revenue, not just clicks
- Email lifecycle review — segment, nurture, and turn your list into a pipeline engine
- Trial-to-paid channel analysis — find which channels produce users who actually convert
- Agency reporting audit — separate vanity metrics from revenue metrics
What saas owners get after the audit.
"We'd been with our agency for two years. One audit told us more about our marketing than they had in 24 months of reports. We fired them the next week."
— Marcus T., Owner, B2B SaaS
Get the truth about
your saas marketing.
Five business days from now you could know exactly what's broken, what's wasting your money, and what to fix first. Or you could keep guessing.
Get Your SaaS AuditAlso available for: E-commerce · Local Business