Your ad spend is
burning money.
E-commerce brands waste more on ads than any other industry. Bloated audiences. Negative-margin products. View-through attribution hiding the truth. We tear open your entire e-commerce marketing operation and tell you exactly what's burning and what to fix first.
The problems we see in every e-commerce business.
These aren't theoretical. These are the exact issues we find in audit after audit for e-commerce businesses. If any of them sound familiar, you're bleeding money right now.
You can't tell which products are profitable after ad costs
You're running ads across your full catalog with no profit-margin analysis. Some product lines are acquiring customers at a loss — and you don't know which ones.
Audiences are bloated and overlapping
Your ad audiences are competing against each other, driving up your own costs. The bigger the audience, the more money you're wasting on irrelevant impressions.
View-through attribution is lying to you
Your ad platform is taking credit for sales that would've happened organically. Your real performance is worse than the dashboard says — sometimes much worse.
No creative testing framework
You're running dozens of ad variations with no hypothesis, no learning framework, and no clear winner. That's not testing — that's hoping.
Retargeting budget is out of control
Most e-commerce brands spend 20-30% of their Meta budget on retargeting when best practice says it should be 10% or less. Every dollar above the saturation point is pure waste.
Email list is stale and underused
Your biggest owned asset — your email list — is sitting there underutilized while you pay platforms for attention you already have.
Exactly what we look at.
Every e-commerce audit is tailored to the channels and challenges that matter for your industry. Here's what we tear open:
- Channel-by-channel profitability analysis — which products make money after ad costs and which don't
- Audience overlap audit — find and eliminate campaigns competing against each other
- Attribution audit — separate real ad-driven revenue from organic and view-through inflation
- Creative testing framework — replace random testing with a structured learning system
- Retargeting right-sizing — match spend to audience size and stop the waste
- Email and lifecycle review — turn your owned list into a revenue channel, not an afterthought
What e-commerce owners get after the audit.
"I was spending $8k a month on ads with no idea what was working. The audit showed me where the waste was and exactly what to cut. Fixed it in a week."
— Priya S., Founder, DTC brand
Get the truth about
your e-commerce marketing.
Five business days from now you could know exactly what's broken, what's wasting your money, and what to fix first. Or you could keep guessing.
Get Your E-commerce AuditAlso available for: SaaS · Local Business